Softness is a strategy.

Amrofni New Homes was founded on a simple observation: the most extraordinary residences in South Florida are almost never advertised. They pass hands over champagne — not on Zillow.

Founding Broker Jackie Lee Sylvester is an award-winning business leader who built her career at the intersection of high-touch hospitality and strategic negotiation. Clients describe her as a rare combination: magnetic on arrival, unflinching in the room, and softer than the room expects.

As the founder of South Florida's first Black woman-owned agency specializing strictly in high-ticket new construction, Jackie has established a historic milestone in the region's luxury sector. She has successfully replaced traditional real estate methods with an elite, off-market concierge and private events model. Her pathbreaking work has built a powerful, trusted bridge to an exclusive network of global executives, professional athletes, and tech innovators—delivering unlisted access that traditional brokerages cannot replicate.

That is the Amrofni difference. A business executive's precision, delivered alongside a highly specialized concierge team that ensures every multi-million dollar transaction is executed with absolute discretion.